Business and Marketing Strategies  for the 21st Century

 

Phase 1                   Brochureware / Website Company Information  Marketing Information  Promotion of Services  Contact Information  e-Mail

Phase 2             Internal Systems / Corporate Portal  Browser Access to Internal Information (read only)   Process Internal Requests - Few Processes   Self-Serve HR   Some Process Integration   Search Company Information

Phase 3                         e-Commerce       Transactions on the Internet  Integrated e-Commerce  Additional Channel - Web  Broader Geographic Reach  Security  Expand Market for Niche Products  Product Information on Demand  Some Customer Relationship Management

Phase 4                                e-Business Transformation of Business Processes  Redefine Core Business Processes  Integrate Cross-Functional Processes Enterprise Resource Planning e-commerce  e-collaboration  e-procurement  Customer Relationship Management  Supply Chain Management  Knowledge Management - Business Intelligence Distributed Selling  Machine-to-Machine Decision Making  Intelligent Fulfillment Multi-Device Access/Wireless  Cross-Company Automation  e-Marketplaces