Selected
Project Experience - New Products, Innovation and New Businesses
- Led
innovation programs to generate new ideas and new concepts.
Assessed digital insights. Selected best opportunities.
Developed
marketing mix for the best products/services.
- Assessed
best practices in open innovation.
- Developed business plan for selected opportunities.
Led
the development of new products and services for various
companies.
Developed new product strategies and plans for new ventures that led to
successful introduction of new products.
- Functioned
as New Product Development Leader for new ventures. Assessed
opportunities
and developed marketing and sales strategies and plans for new products
and services.
- Led
the assessment of major market players for new product
development.
Selected potential partners. Developed alliances for
product/service
development.
- Directed
the development of roadmaps for the introduction of new products and
services
for e-marketplaces.
- Assessed
the impact of the internet on the use of wireless communications, and
opportunities
for web appliances and other new web access devices.
- Led
the development of a strategy and action plan to launch a new business
for IBM: “e-business”. Analyzed market trends, opportunities and
competitive activity. Defined
mission, goals, key success factors, key strategic initiatives and
their respective
implementation plans. Presented the "e-business" strategy to
various
groups. The success of the strategy was recognized internally and
externally by Wall Street analysts.
"E-business"
was mentioned as one of the best strategies and product line
introductions in IBM's history, by Lou Gerstner in his book, and led to
an increase of almost 100% in IBM's stock price in 1998/99 and
turnaround of IBM.
- Led
the assessment of the portfolio of internet offerings throughout
IBM.
Identified white spaces in the "e-Business" product portfolio.
Assessed
partnership opportunities to fill the gaps in the product line.
- Directed
the assessment of best practices, and market opportunities for new
products
in the areas of Pervasive Computing and Online Communities.
- Directed
a market research and segmentation study focusing on the purchasing
process
of buyers of Internet products for IBM. Based on the results of
this
research, new offerings were developed for selected "e-business"
solutions
including: E-Collaboration, E-Commerce, Supply Chain Management,
Customer
Relationship Management and Knowledge Management.
- Assessed
the growth opportunities for Galileo's Advertising products, and the
trends
in advertising on the Internet. Recommended the introduction of
new
Advertising products for the company.
- Directed
a product functionality comparison of Galileo and major competitors to
identify strengths and weaknesses, develop sales material, prioritize
new
product development and formulate product strategies.
- Led
a cross-functional team in a start-up business that included various
new
products at Ameritech. Created market entry and
functional/marketing
strategies. Developed strategic scenarios, financial evaluations
of alternatives and market tests. Presented recommendations to
the
president and vice-presidents. Recommendations were
accepted
and implemented.
- Evaluated
alternatives and developed strategies for entering the Long Distance
market,
in a cross-unit team at Ameritech.
- Developed
strategy for extension of product usage including promotion,
advertising
claims and new packaging for Johnson & Johnson.
- Strategically
analyzed the market and proposed positioning for a new product for
Johnson
& Johnson.
- Coordinated
marketing research activities with new product managers at
Unilever.
Designed and supervised marketing research projects ensuring quality,
actionable
results and successful new products.
- Led
qualitative and quantitative market research projects for the
development
of new products at Unilever including: test of concept, product, mix,
packaging,
advertising, name, image, habits and attitudes, needs, market mapping
and
market pre-test simulation models. Directed approximately 60
projects
for Unilever. Projects resulted in the successful introduction of
new products, effective advertising campaigns, product cost reductions
and identification of new market opportunities.
- Performed
studies of competitors’ strategies, gathering and analyzing data,
resulting
in market entry strategy for Unilever.
- Managed
the successful development and launch of new products, domestically and
internationally. Adapted products for international markets and
developed
country-specific marketing materials.
- Developed
new product strategies and plans at Suzano. Evaluated market
potential
and alternative strategies. Conducted marketing research for:
product,
name, packaging, customer needs, pricing and advertising among
others.
- Developed
a channel strategy for the introduction of a new product at
Suzano.
Prepared a marketing plan to support the entry of new distributors in
the
market. The strategy was very successful and led to significant
market
share gain for the company.
- Evaluated
portfolio of products and recommended product discontinuation and new
products,
resulting in increase in profitability. Analyzed the company's
new
product development process and designed a faster new process.
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