Click & Mortar Marketing Startegy  Business and Marketing Strategies
 for the 21st Century
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                                                         e-Business Evolution - Phases

 
Phase 1
                  Brochureware / Website
  • Company Information 
  • Marketing Information 
  • Promotion of Services 
  • Contact Information 
  • e-Mail 
  • Phase 2
                Internal Systems / Corporate Portal
    •  Browser Access to Internal Information (read only) 
    •  Process Internal Requests - Few Processes 
    •  Self-Serve HR 
    •  Some Process Integration 
    •  Search Company Information

    Phase 3
                            e-Commerce
     
     
     
    • Transactions on the Internet 
    • Integrated e-Commerce 
    • Additional Channel - Web 
    • Broader Geographic Reach 
    • Security 
    • Expand Market for Niche Products 
    • Product Information on Demand 
    • Some Customer Relationship Management
    Phase 4
                                   e-Business
    • Transformation of Business Processes 
    • Redefine Core Business Processes 
    • Integrate Cross-Functional Processes
    • Enterprise Resource Planning
    • e-commerce 
    • e-collaboration 
    • e-procurement 
    • Customer Relationship Management 
    • Supply Chain Management 
    • Knowledge Management - Business Intelligence
    • Distributed Selling 
    • Machine-to-Machine Decision Making 
    • Intelligent Fulfillment
    • Multi-Device Access/Wireless 
    • Cross-Company Automation 
    • e-Marketplaces

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