and Marketing Strategies
the 21st Century
& Mortar has great experience in the development of pricing
have worked in the development of pricing strategies for a large number
products and services. Our comprehensive pricing
include: competitive pricing, cost of service/product analyses, pricing
development and rational,
introductory pricing strategy, promotions and
discount strategies, basic and bundle pricing strategies, value
channel pricing, new product pricing and benchmarking studies, among
work very closely with our clients to develop winning pricing
We assessed the best practices and we formulated a disciplined approach
for the development of pricing strategies. We start with an
understanding of product costs, assessment of competitor's prices,
of product differentiation, assessment
of value of additional benefits
for customers and market environment. We look for opportunities
optimize total revenue and profits, and create a sustainable
advantage. We use our creativity to develop innovative pricing
Our pricing services include:
of service or product analyses
development and rational
- Digital pricing strategy
and discount strategies
and bundle pricing strategies
- Life cycle pricing
- Volume pricing
- Trade-offs in pricing
Project Experience - Pricing
business model, assessed pricing mechanisms and defined pricing
for new products and services.
pricing strategy for the introduction of consumer products into new
the development of pricing strategies for new ventures. Assessed
major players in the industry to define pricing of new products and
opportunities for promotions, introductory pricing, membership,
and other pricing mechanisms, and defined pricing strategy for
guidelines for pricing in various channels to strengthen the brand.
the impact of different levels of price in the use of telecommunication
service for Ameritech.
a pricing strategy for a leading manufacturer of electronics and
and a retail chain, in a joint manufacturer-retailer effort that
in significant increase in share and profits. Assessed
products and their prices. Developed a pricing model to assess
value of different features in each product.
prices and margins for paper and pulp products. Assessed the
of supply and demand in the pricing of these products and projected
pricing strategies for domestic and international markets.
country-specific pricing strategies.
prices of competitors and defined pricing strategies for new products.
Click & Mortar
offer a range of management consulting services. For additional
information, contact us.