Project Experience - Business Strategy
a strategy for geographic expansion and introduction of new products
two consumer product companies. Led the execution of the
selection of channels, development of competitive strategies and sales
a strategy including a market overview, vision, offerings, value
functional strategies and revenue model for an e-marketplace. The
issues addressed included: e-procurement, e-collaboration, e-commerce,
supply chain management, knowledge management and customer relationship
management. Assessed potential partnership opportunities.
the development of online marketing strategies including website,
advertising, search engine optimization, affiliate marketing programs,
e-commerce, e-mail marketing, database marketing, online communities,
as Strategy Leader for new ventures. Developed strategy, revenue
model, value proposition, service offerings, competitive analysis,
assessment and market research.
strategic partners for outsourcing manufacturing
Reviewed company profiles and met with potential partners in
Selected companies with best fit.
the development of a strategy and action plan ensuring the growth of
for IBM. Analyzed market trends and competitive activity.
goals, key success factors, key strategic initiatives and their
implementation plans. Presented the e-business strategy to
groups. The success of the strategy was recognized internally and
externally by Wall Street analysts.
the best practices in the use of Internet technologies for e-commerce,
e-collaboration, supply chain management, process improvement and new
strategic roadmaps for implementation of e-business for a major
prioritizing areas of higher impact.
the development of a strategy for Ameritech, including a comprehensive
business review, assessment of market trends and industry dynamics,
analyses, market segmentation, assessment of internal opportunities for
cost reduction and profitability improvement, assessment of strengths,
weaknesses, opportunities, threats, customer needs, core competencies
evaluation of alternative strategies. All vice presidents,
and managers participated in the process. The recommended
was implemented and provided savings of more than $22 million, growth
market and increase of over 60% in OROA.
strategic issues with senior management in global strategy meetings for
Galileo. Conducted strategy meetings in the US, UK, France and
Ameritech in Bellcore-RBOCs meetings to address proposed federal
that transformed the dynamics of the industry. An amendment was
and included in the Telecommunications Act of 1996 as a result of these
a corporate team, including representatives of 14 Ameritech business
in the development of competitor profiles of 20 leading
companies including: Wireless/PCS, Cable, Internet, Long Distance,
Access (CAPs) and Independent companies. Analyzed strengths,
opportunities, threats, business and functional strategies. The
were utilized to formulate the company's competitive strategies.
the U.S. strategy for the Retail and Small Business unit of Liquid
Conducted strategy meetings in all the regional offices.
industry analyses, market segmentation, competitors’ strategy analyses,
evaluation of company capabilities and development needs, and long-term
strategy. Presented conclusions and recommendations to
and president. Provided detailed action plan and assisted in the
implementation, which resulted in a profitability increase of 341% in a
a global strategy for Specialty Chemicals for Liquid Carbonic.
operating countries and conducted strategy meetings with senior
Evaluated major opportunities for growth and leverage of capabilities
countries. Recommended worldwide expansion modes including
licensing and Greenfield investment. Assessed opportunities for
and commercialization of advanced technology. Developed
and functional action plans. Presented strategy to CEO and
in all operating countries. Recommendations were accepted and
a process to develop the corporate strategy as part of a reengineering
project for Liquid Carbonic. Led teams in the execution of the
in the U.S. Defined key strategic issues. Facilitated
meetings for 4 business units and 5 market segments. Evaluated
competencies, opportunities and threats. Presented conclusions to
company's president and vice-presidents.
potential acquisitions and partnerships. Analyzed capital
proposals for strategic business units for Liquid Carbonic.
presentations and speeches about opportunities and benefits of strategy